04 DECEMBER 2017
The boss goes first
by Seth Godin: Writes the most popular marketing blog in the world and is the author of the bestselling marketing books of the last decade.
If you want to build a vibrant organisational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without.
It's easy to rationalise the alternative, to put yourself first. After all, you've somehow earned the authority to make an exception for yourself.
But when we avoid that temptation and expose ourselves to the rules first, obey the rules first and make the sacrifices first, our culture is more likely to stick.
The rules that matter the most are the ones about behavior, transparency and accountability.
People might hear what you say, but they always remember what you do.