03 FEBRUARY 2020
Again and again and again
by Seth Godin: Writes the most popular marketing blog in the world and is the author of the bestselling marketing books of the last decade.
Ruts don’t dig themselves.
Most of the time, we’re in a rut because that’s precisely where we put ourselves.
Actions become habits, and habits get repeated because they feel safe.
The easiest way to make things more interesting is to simply stop repeating your habitual behavior.
And that often comes from reacting to triggers. Remove the triggers and you can alter the habits.
Tiny changes. Different ways to keep score.
Tomorrow comes daily. But we don’t have to take the same route to get there.