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30 MARCH 2020
Is everything going to be okay?

by Seth Godin: Writes the most popular marketing blog in the world and is the author of the bestselling marketing books of the last decade.

That depends.

If we mean, “Is everything going to be the way it was and the way I expected it to be?” then the answer is no. The answer to that question is always no, it always has been.

If we mean, “Is everything going to be the way it is going to be?” then the answer is yes. Of course. If we define whatever happens as okay, then everything will be.

Given that everything is going to be the way it’s going to be, we’re left with an actually useful and productive question instead: “What are you going to do about it?”
Useful resources:

Seth Godin
Seth Godin writes the most popular marketing blog in the world and is the author of the bestselling marketing books of the last decade. Visit our InfoCentre or website.

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