25 AUGUST 2020
The 100 hour asset
by Seth Godin: Writes the most popular marketing blog in the world and is the author of the bestselling marketing books of the last decade.
We’re all so busy doing our work that sometimes we fail to build a skill worth owning.
If you invest 100 hours in a rare skill, you’re likely to acquire it. If you could learn to sharpen a tool better than your peers, organise a high-performance database, see the nuances in some sector of cryptography, know how to build a pretty-good WordPress site or really understand the arc of a particular writer’s career, you’d have something of value. Something that anyone who was focused enough to invest 100 hours could have, but few will choose to commit to.
String together a few of those, or dig deep and develop a 1,000 hour asset and now you truly have something.
There’s huge pressure to fit in, and plenty of benefits if you invest the time and stand out instead.
Twenty hours a week for a year and you can know something that puts you in a new category. Access to knowledge isn’t nearly as difficult as the desire to learn.