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Beyond the hype: The business case for AI
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Funding your business in South Africa
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Future of Money
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How women entrepreneurs can ignite Africa's economy
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Leading your organisation in a Digital world
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Pitching: Social Innovation
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The future of South Africa – and how it affects my money
The future of South Africa – and how it affects my money
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The state of Digital Skills in South Africa
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Business strategy in disruptive times
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How Microsoft grows agile leaders
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The Digital CA
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Why IoT is at the core of the digital business
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Ethical leadership is not an option, it is a national imperative
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How to realise business value with IoT
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Robo Accountants
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Should I take my money offshore?
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Unlocking innovation with Design Thinking
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Digital transformation case study
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Pitching: Healthtech
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Reinventing your organisation from the ground up
Reinventing your organisation from the ground up
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Where did it all go wrong at KPMG, SAP, Steinhoff and others?
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Conceptualising and validating your idea
Conceptualising and validating your idea
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JOHANNESBURG: 20 MARCH 2018
Crisis Communications and Media Training Masterclass

Be prepared when disaster strikes.

Disaster will strike your company and it's a question of when, not if. But when that crisis arrives, will you know immediately what to do? In this modern, social-media led world, events can overwhelm a communications team with frightening speed. How should you try to control such an event and what plans do you need to have in place?

Two of South Africa's best-known business journalists, Chris Gibbons and Francis Herd, will guide you through the basics, discuss the crafting of stories and messages, reveal the latest academic research on the topic and workshop a theoretical disaster with you. This one-day GIBS Masterclass is a must for both communications professionals and executives who want to be prepared when crisis strikes.

Programme agenda:

  • Why we need media training;
  • The fundamentals of crisis management;
  • Crafting stories;
  • Case studies – what they did wrong, what they did right;
  • The role of leadership and dealing with journalists;
  • Crisis management workshop; and
  • How to stop a crisis before it begins.

Facilitators:

Francis Herd is an experienced radio and television broadcaster with a focus on economic and business news, and she is currently the face of prime-time news on SABC. She began her career at Talk Radio 702, was a long time anchor at eNCA, and joined the SABC to launch a business show. Francis holds an honours degree in Politics and an MBA. Her thesis dealt with relationships between business leaders and journalists, and how these impact the fortunes of a company when a crisis strikes.

Chris Gibbons is a successful journalist as well as a sought-after public speaker, conference facilitator and media trainer. Currently, he edits the magazine Acumen for the Gordon Institute of Business Science (GIBS), University of Pretoria, which he also conceptualised and launched in 2012. In addition, he presents a daily market report on AlgoaFM. Between 2002 and 2012, Chris anchored The Mid Day Report, a hard-hitting news, current affairs and business show, simulcast on Gauteng's Talk Radio 702 and the Western Cape's 567 Cape Talk. The show won three successive MTN Radio Awards (2010, 2011, 2012). He has had a distinguished career on both radio and television, anchoring Newstalk on 702 from 1987 until 1997 and News Hour on SABC TV3 between 1997 and 1999. During his career at 702, he conducted a number of historic interviews, including the first between any SA radio station and the still-exiled Thabo Mbeki. He also interviewed Nelson Mandela several times, as well as Margaret Thatcher and US Vice-president, Al Gore. With an MA from Cambridge, Chris also holds an MBA from Henley, one of the UK's leading business schools.

Who should attend?

This introductory course will benefit entry to middle levels professionals who are responsible for corporate communications, reputation and crisis management, media relations, corporate affairs, public relations and stakeholder engagements as well as those want a refresher course.

Event Details


Date:
20 March 2018
Times:
Venue:
GIBS campus.
Location:
Johannesburg, South Africa
Calendar:
Costs:
R4700
Booking:
Contact the individual below.
Enquiries:
Contact: Belinda Boxall
Tel:
Fax:
E-mail: Send me an e-mail

Organisers


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