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HR Magazine

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HR Magazine

For people-focused, forward-thinking, business leaders who want insight into and examples of business-contextualised HR in order to develop high-performing organisations.

HR magazine is individually requested and independently audited (ABC). Its ABC circulation is 7,968 and comprises HR directors/heads of HR, chief executives, managing directors, finance directors and chairman positions only. According to the British Business Survey 2011, conducted by Ipsos Mori which surveys 1.8 million purchase decision makers, 75,000 purchase decision makers had interacted with the HR brand in the previous four weeks.

HR's daily builletin goes to 20,000 registered users.

POSITIONING

HR is the single most stimulating source of strategic, people-centric, business advice, practice and dialogue.

VALUES

  • Aspirational – we want to improve the standing of our readers and provide a career route map for HR professionals
  • Accessible – Our content is easy to read, of relevance and interest to both HR and non-HR professionals, and our team works hard at being at the heart of the community
  • Connecting – Whether in print, online or face-to-face, we are the hub through which the community can connect with each other
  • Opinionated – We have a view, and we’re clear when we say things could be done better or differently

PERSONALITY

  • Our attitude is...unstuffy. We’re punchy, and avoid being dry, ivory-tower and elitist
  • Our tone of voice is...confident. We’re sure of our place, and we don’t feel the need to talk up to senior readers or down to others
  • Our look is...upmarket and business-like. We look as good as an aspirational consumer magazine, but we never forget we’re a business brand
  • Our feel is..rewarding. Readers get a visual treat and value from the content
  • Our depth of read is...We’re an appointment read, worth making the time for

EDITORIAL PROMISES

  • Always put HR into a business perspective
  • Always tell the audience what they need to know, not what they expect to hear
  • Always give access to leaders and to leading thinking
  • Always have our own voice
  • Always provide the audience with something new

OUR PEOPLE

HR’s people will always be

  • Empathetic
  • Engaged
  • Prepared to take responsibility
  • Curious, knowing what questions to ask and when
  • Helpful and flexible
  • Best in sector

OVER-ARCHING BRAND PROMISE

HR will always seek give meaningful, relevant and useful business focus to its content.

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