Leader.co.za - Management, Training and Career Advice for Business Leaders

Seth Godin

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Latest Features
02 DECEMBER 2019

The process vs. the outcome

A sports fan, a zealot and a hack all look at the outcome before they decide if they’re happy with the process that led to it.

Two kinds of 9 to 5 job

The eight-hour workday is precious and humane, and difficult to find in an era of always-on communication.
06 AUGUST 2019

Living in surplus

In our culture, it’s easy to choose to live in deficit. But there is another way.
03 JUNE 2019

Reach is overrated

It might be the biggest misconception in all of advertising.
02 APRIL 2019

Busy is not the point

We’re supposed to give you a pass because you were full on, all day. Frantically moving from one thing to the other, never pausing to catch your breath, and now you’re exhausted.
02 FEBRUARY 2019

Your customer service strategy

Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.
03 DECEMBER 2018

A note from 2030

Twelve years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted.
10 OCTOBER 2018

4 roads we call customer service

If you engage with customers, as a freelancer or as a public company CEO, pick your road. Be clear about what it’s worth and what it costs. And then do that.
28 JULY 2018

A catastrophe journal

Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you).
02 JUNE 2018

Mass personalisation is a trap

That uncomfortable feeling we get when we know we're being played, when someone mass customises and tries to steal the value of actual person-to-person connection.

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