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YASTROW & COMPANY
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716 Dimmeydale Dr. Deerfield, IL 60015
04 MAY 2019
Your number 1 profit lever
We have much more untapped potential to drive revenue than we do to reduce costs because we have significant untapped potential to increase the commitment of our customers.
02 APRIL 2019
Marketing with Big Data: Lazy vs. Laser-Focused
Imagine a day in the future when the only ads they saw were for products they were interested in buying.
01 MARCH 2019
How not to fail at retail
It’s no secret that the world of in-person, store-based retail is losing a major portion of its business to online retailing. But online retailing doesn’t hold all of the advantages.
03 NOVEMBER 2018
Do your customers love you?
Do your customers really care about their relationship with your company? The connection between your customers’ love for your business and your results is powerful. When your customers love your company, your business thrives.
21 APRIL 2018
The leader’s role in marketing: Creating commitment
As a leader in your company, are you the person who pulls out a toolbox to fix the office copier or adjust a piece of equipment on your plant floor?
02 APRIL 2018
How to help your team deliver compelling customer experience
The single biggest driver of a compelling customer experience is how well your employees work together.
05 FEBRUARY 2018
3 exercises to take customer satisfaction to the next level
Customer satisfaction... seems pretty obvious what it is and why it matters, right?
04 DECEMBER 2017
A sale is the result of a great conversation
To lead your customer to a thoughtful decision where they choose you over the competition, you need to help them form compelling beliefs about why you are the best choice.
12 SEPTEMBER 2017
Your most powerful competitive advantage
We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production. Sure, these are important, but they are not your biggest sources of competitive advantage.
31 MAY 2017
Preference and Profitability
There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer preference.
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