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25 NOVEMBER 2020

Strengthening your grip on the future of marketing

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.
29 OCTOBER 2020

Customer experience in B2B marketing

In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown.
29 OCTOBER 2020

How to sell when you can't meet with your clients

For years, sales people have been spending less and less time meeting with customers in person, and more and more time communicating with their customers remotely. This trend has, of course, accelerated in 2020.
29 OCTOBER 2020

Comparison shopping in the age of information overload

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.

Retailers can still succeed, but they need to embrace change

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
03 AUGUST 2020

How the virus broke advertising

Advertising spend is down across almost all sectors as a result of the Covid-19 lockdown, as companies redirect funds to keep their businesses afloat and help employees stuck without an income.
29 JUNE 2020

How to retain customers with online delivery

Home delivery is the new normal for many – ensure a smile in the last mile.
29 JUNE 2020

Rise of the nillionaires

A new class of shopper - encompassing 70% of SA’s population - has little or no money because of the Covid-19 lockdown. Yet they make up the bulk of the labour force and are a category brands should pay careful attention to.
29 JUNE 2020

What drives consumers to share online content

How to craft social media posts that drive both clicks and profits.
29 MAY 2020

How marketers can help their firms prepare for post-lockdown

In a very uncertain future there are certain things marketers can do to prepare for a post-lockdown world, and even some immediate opportunities that could help them navigate the unknown.