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02 JUNE 2018

Why Lexus went back to the track

Considering how to extend your brand through events or even direct competition? Jeff Haden talked with Lexus V.P. Jeff Bracken about why and how Lexus entered the IMSA GTD class and won - on multiple levels.
02 JUNE 2018

‘Greatest salesman in the world’ needed a content strategy

We’re way past 'hit and hope, click and pray'-type marketing.
21 APRIL 2018

The leader’s role in marketing: Creating commitment

As a leader in your company, are you the person who pulls out a toolbox to fix the office copier or adjust a piece of equipment on your plant floor?
02 APRIL 2018

AI offers marketers enormous opportunities

Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs.
02 APRIL 2018

How to help your team deliver compelling customer experience

The single biggest driver of a compelling customer experience is how well your employees work together.
05 MARCH 2018

Just one click can reveal your most basic motivations

A single "like" on Facebook can reveal deep-seated aspects of an individual’s personality.
05 FEBRUARY 2018

Why H&M's apology doesn't wash

Leading black advertising professionals say the H&M debacle shows that sensitivity to black issues isn’t something that can be taught, and that diversity is critical for brands that want to connect with consumers.
05 FEBRUARY 2018

3 exercises to take customer satisfaction to the next level

Customer satisfaction... seems pretty obvious what it is and why it matters, right?
05 FEBRUARY 2018

Research reveals why salespeople lose deals

The truth about why salespeople win and lose deals.
04 DECEMBER 2017

A sale is the result of a great conversation

To lead your customer to a thoughtful decision where they choose you over the competition, you need to help them form compelling beliefs about why you are the best choice.


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