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04 MAY 2019

Generation Z is for self and the planet

Post-millennial students, though unapologetic about their love for money, are conscientious spenders, entrepreneurial, self-reliant, accountable and altogether more responsible than previous generations, a new study finds.
04 MAY 2019

Your number 1 profit lever

We have much more untapped potential to drive revenue than we do to reduce costs because we have significant untapped potential to increase the commitment of our customers.
02 APRIL 2019

Marketing with Big Data: Lazy vs. Laser-Focused

Imagine a day in the future when the only ads they saw were for products they were interested in buying.
02 APRIL 2019

The future of marketing is here - don’t blink

Tomorrow will be different - and even more complicated. The question is, how can CMOs and their companies keep up?
03 MARCH 2019

Retailers can still succeed, but they need to embrace change

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
02 MARCH 2019

ROX is the new ROI: Prioritising Customer Experience

Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success.
01 MARCH 2019

How not to fail at retail

It’s no secret that the world of in-person, store-based retail is losing a major portion of its business to online retailing. But online retailing doesn’t hold all of the advantages.
02 FEBRUARY 2019

Businesses face big moral and socioeconomic issues

Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way.
02 FEBRUARY 2019

Your customer service strategy

Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.
03 NOVEMBER 2018

Do your customers love you?

Do your customers really care about their relationship with your company? The connection between your customers’ love for your business and your results is powerful. When your customers love your company, your business thrives.