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03 NOVEMBER 2018

Do your customers love you?

Do your customers really care about their relationship with your company? The connection between your customers’ love for your business and your results is powerful. When your customers love your company, your business thrives.
10 OCTOBER 2018

A good customer experience can impact repeat business

Companies that ensure that customers who want to cancel their services have a positive experience leave the door open for future business.
10 OCTOBER 2018

4 roads we call customer service

If you engage with customers, as a freelancer or as a public company CEO, pick your road. Be clear about what it’s worth and what it costs. And then do that.
28 JULY 2018

KFC’s Streetwise 2 ad goes viral

It’s not often that a retail ad goes viral, particularly on the scale of KFC’s recent advert for its Streetwise 2 meal.
02 JUNE 2018

Why Lexus went back to the track

Considering how to extend your brand through events or even direct competition? Jeff Haden talked with Lexus V.P. Jeff Bracken about why and how Lexus entered the IMSA GTD class and won - on multiple levels.
02 JUNE 2018

‘Greatest salesman in the world’ needed a content strategy

We’re way past 'hit and hope, click and pray'-type marketing.
21 APRIL 2018

The leader’s role in marketing: Creating commitment

As a leader in your company, are you the person who pulls out a toolbox to fix the office copier or adjust a piece of equipment on your plant floor?
02 APRIL 2018

AI offers marketers enormous opportunities

Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs.
02 APRIL 2018

How to help your team deliver compelling customer experience

The single biggest driver of a compelling customer experience is how well your employees work together.
05 MARCH 2018

Just one click can reveal your most basic motivations

A single "like" on Facebook can reveal deep-seated aspects of an individual’s personality.


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