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03 MARCH 2019

Retailers can still succeed, but they need to embrace change

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
02 MARCH 2019

ROX is the new ROI: Prioritising Customer Experience

Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success.
01 MARCH 2019

How not to fail at retail

It’s no secret that the world of in-person, store-based retail is losing a major portion of its business to online retailing. But online retailing doesn’t hold all of the advantages.
02 FEBRUARY 2019

Businesses face big moral and socioeconomic issues

Consumers want brands and corporates to be scrupulously ethical and champions for causes they care about. Businesses will have to engage with big moral and socioeconomic issues in a convincing way.
02 FEBRUARY 2019

Your customer service strategy

Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.
03 NOVEMBER 2018

Do your customers love you?

Do your customers really care about their relationship with your company? The connection between your customers’ love for your business and your results is powerful. When your customers love your company, your business thrives.
10 OCTOBER 2018

A good customer experience can impact repeat business

Companies that ensure that customers who want to cancel their services have a positive experience leave the door open for future business.
10 OCTOBER 2018

4 roads we call customer service

If you engage with customers, as a freelancer or as a public company CEO, pick your road. Be clear about what it’s worth and what it costs. And then do that.
28 JULY 2018

KFC’s Streetwise 2 ad goes viral

It’s not often that a retail ad goes viral, particularly on the scale of KFC’s recent advert for its Streetwise 2 meal.
02 JUNE 2018

Why Lexus went back to the track

Considering how to extend your brand through events or even direct competition? Jeff Haden talked with Lexus V.P. Jeff Bracken about why and how Lexus entered the IMSA GTD class and won - on multiple levels.


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