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25 FEBRUARY 2021

How to design a hybrid sales strategy

The keys to a successful hybrid sales strategy.
25 FEBRUARY 2021

Digitalisation not a cure-all for CX shortcomings

How can financial services companies reconnect with their customers as the world remains in lockdown?
01 FEBRUARY 2021

5 opportunities for CMOs in a pandemic-impacted world

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
01 FEBRUARY 2021

Elon Musk crashes brand rankings

The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.
25 NOVEMBER 2020

Strengthening your grip on the future of marketing

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.
29 OCTOBER 2020

Customer experience in B2B marketing

In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown.
29 OCTOBER 2020

How to sell when you can't meet with your clients

For years, sales people have been spending less and less time meeting with customers in person, and more and more time communicating with their customers remotely. This trend has, of course, accelerated in 2020.
29 OCTOBER 2020

Comparison shopping in the age of information overload

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
01 SEPTEMBER 2020

Retailers can still succeed, but they need to embrace change

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
03 AUGUST 2020

How the virus broke advertising

Advertising spend is down across almost all sectors as a result of the Covid-19 lockdown, as companies redirect funds to keep their businesses afloat and help employees stuck without an income.


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