YOU ARE HERE: You are a senior or experienced leader in an organisation that takes responsibility for the strategic direction-setting of the firm or business unit, or a specialist who advises on the future strategy of a firm or business unit. You are ready to be enthused with fresh ideas and best practices regarding strategic management.

In order to compete successfully in an ever-changing business context, leaders are required to think and act strategically on a continuous basis. However, the art of strategic management, along with its associated practices, is the most underutilised tool in the toolbox of business leaders.

USB-ED’s Master Class in Strategy is aimed at sharpening the strategic alertness of business leaders. Participants will be equipped to create sustainable competitive advantages for their organisations, through being exposed to a combination of practical, experiential and theoretical best practices in the domain of strategic management.

What does it cover?

The following graphic explains the core focus areas of USB-ED’s programmes.





This programme falls within the Context category and contains modules that deal primarily with contextual, foundational and environmental building blocks.

This programme focuses on:

• Thinking capacity stimulation
• Competitive positioning
• Strategy innovation practices to stimulate strategic thinking
• Strategy execution in this fast-changing environment

Please note: In order to keep the structure and content of the Master Class in Strategy relevant it is subject to change.

What will be required of you?

This master class/programme is for your personal development only. There will be no assignments to complete.

What is your return on investment?

Executive Development
Participants will gain:

• an understanding of the emerging and adaptive nature of strategy as a living organisation reality based on a sound positioning and planning baseline;
• an appreciation of the importance of strategic thinking and how to stimulate and build this as an organisational capability;
• an appreciation of the uniqueness of strategy and the multiple drivers of business success; and
• a personal focus for future strategic attention and effort.

Admission requirements

It is assumed that participants comply with the following requirements: English language competence at NQF level 4. Sufficient ability to read and comprehend learning material, write assignments and follow/participate in discussions on management issues.

NQF alignment

This programme is presented on the complexity level of an NQF 8.