Programme summary This course will teach artists everything they need to know about basic business; from how to manage their finances to how to market themselves more effectively and critically – to negotiate decisively when pitching a product and pricing an idea. This is a profound and practical investment for artists who will emerge more confident about their creative aspirations and be much better equipped to continue working creatively but without being so vulnerable to exploitation. Delegate profile Freelance Creatives* from any artistic discipline requiring broad business skills to more effectively achieve sustainable success in their creative endeavours. All applicants are required to submit a motivation for their inclusion on the programme, and are required to have a specific artistic goal to be achieved by the end of the programme. * Freelance Creative refers to any fine artist, writer, animator, musician, ceramicist, photographer, designer, composer, theatre / screen actor or director who is in the process of establishing a career in the field of music, digital media, visual arts, theatre, film or literature. Programme benefits A thirteen week journey exploring the elements required to hone the business acumen vital to make the artistic endeavour sustainable and profitable. The process is underlined by a six month mentoring support function: