The Bachelor in Business Administration (BBA) is designed to offer a well-balanced exposure to the knowledge, skills and attitudes required to operate effectively in a general management environment or as a foundation for postgraduate studies in Business Administration or related areas.

In order to set a broad foundation for a conceptual and functional understanding of management issues, this qualification adopts three majors, namely, Business Management, Marketing and Human Resources Management. These three areas are developed over the three levels (years) in a carefully integrated manner that reinforces lateral learning to achieve the set outcomes of the qualification. In addition to the major streams, students are exposed to fields such as Project Management, Financial Management and Leadership Development, selected to align the qualification to the demands of the contemporary business organisation.

Programme outcomes

• Communicate effectively in a business environment.
• Demonstrate competence in conceptualising, conducting and reporting on business research at a basic level.
• Demonstrate an understanding and application of management principles in a business environment.
• Demonstrate knowledge of the economic and legal environment and the potential impact on a business organisation.
• Demonstrate a functional understanding of the roles, core processes and interfaces among the various departments of a business.
• Demonstrate the ability to contribute to a process of driving transformation and change within a business organisation.
• Demonstrate an understanding of the entrepreneurial process and the role of entrepreneurship in business and economic development.

MODE OF DELIVERY
Contact and Distance learning.

PROGRAMME STRUCTURE
(Credits/NQF level in brackets)

Year 1

• Business Management 1A (20/5)
• Business Communication (12/5)
• Economics 1A (20/5)
• End User Computing (12/5)
• Business Literacy (0/5)

• HR Management 1 (14/6)
• Business Management 1B (14/6)
• Marketing 1 (14/6)
• Economics 1B (15/6)
• Accounting 1A (20/5)

Year 2

• Business Management 2A (15/6)
• Marketing 2A (15/6)
• Sales Management (15/6)
• Financial Management (15/6)

• Business Management 2B (15/6)
• Marketing 2B (15/6)
• HR Management 2 (15/6)
• Project Management (15/6)

Year 3

• Business Management 3A (16/7)
• Business Management 3B (16/7)
• Marketing 3 (16/7)
• Business Research Methods (20/7)

• Business Management 3C (16/7)
• HR Management 3 (18/7)
• Entrepreneurship (18/7)

ASSESSMENT
Students are generally required to submit an assignment for each module, which contributes 30% towards the final mark. Some modules may have multiple formative assessments, including tests. These will be communicated to you at the start of the semester.

Students will write a final, summative assessment at the end of each semester, which contributes 70% towards the final mark. Students need to obtain a sub-minimum mark of 40% in the final, summative assessment and an overall mark of 50% in order to pass the module.

Please note:
In order to maximise the student support provided to distance-learning students on this qualification by Milpark, students are required to have access to the internet, as support material will be available for download throughout the academic year. Internet access is also required for formative assessment.

DURATION
Part-time students have a minimum of three years and maximum of nine years to complete the qualification. Full-time students have a minimum of three years and a maximum of four years to complete this qualification.

CERTIFICATION
On successful completion of the qualification, the student will receive a Bachelor’s Degree, NQF Level 7 (minimum credits: 360). The Bachelor of Business Administration is accredited by the Higher Education Quality Committee of the Council for Higher Education (CHE).