MARKETING STRATEGY
Interview with Philip Kotler
Stuart Crainer interviews Philip Kotler, author of "Marketing Management" - the definitive marketing textbook read by students for the last 40 years.
Useful resources:
Created and compiled by Des Dearlove and Stuart Crainer, today the Thinkers 50 has established itself as the definitive bi-annual guide to which thinkers and ideas are in – and which have been consigned to business history.