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How to sell when you can't meet with your clients
For years, sales people have been spending less and less time meeting with customers in person, and more and more time communicating with their customers remotely. This trend has, of course, accelerated in 2020.
Target: A unified brand experience
A unified brand experience is motivating customers to shop at Target.
Your number 1 profit lever
We have much more untapped potential to drive revenue than we do to reduce costs because we have significant untapped potential to increase the commitment of our customers.
Marketing with Big Data: lazy vs. laser-focused
Imagine a day in the future when the only ads they saw were for products they were interested in buying.
How not to fail at retail
It’s no secret that the world of in-person, store-based retail is losing a major portion of its business to online retailing. But online retailing doesn’t hold all of the advantages.
Do your customers love you?
Do your customers really care about their relationship with your company? The connection between your customers’ love for your business and your results is powerful. When your customers love your company, your business thrives.
The leader’s role in marketing: Creating commitment
As a leader in your company, are you the person who pulls out a toolbox to fix the office copier or adjust a piece of equipment on your plant floor?
How to help your team deliver compelling customer experience
The single biggest driver of a compelling customer experience is how well your employees work together.
3 exercises to take customer satisfaction to the next level
Customer satisfaction... seems pretty obvious what it is and why it matters, right?
A sale is the result of a great conversation
To lead your customer to a thoughtful decision where they choose you over the competition, you need to help them form compelling beliefs about why you are the best choice.
Your most powerful competitive advantage
We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production. Sure, these are important, but they are not your biggest sources of competitive advantage.
Preference and Profitability
There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer preference.
Find your customer’s urgency
Imagine... you’re talking to a customer, eager to close the sale. You’re ready to move things forward, but your customer is not displaying the same urgency.
Customers don’t know what they want
"It’s not the customer’s job to know what they want" - Steve Jobs.
5 ways to earn your customers’ love, no matter what you sell
You may think this is not possible for your company, because your products and services aren’t interesting enough to warrant love. Don’t be so skeptical!
Customer service: Human vs. Robot
There are many things you can automate or outsource, but it is important to choose the customer touchpoints where you do this carefully.
'You have Cancer, goodbye.'
Your excuses for delivering bad customer service don’t matter to your customers.
8 ways to present like a pro
Here are some of my best public speaking hacks.
3 marketing hacks
These three marketing hacks will help you quickly focus and move your marketing efforts in the right direction.
Imagine a future of communication greatness
Most companies don't communicate well. Employees at all levels in a majority of companies tell me that their company's success is constrained by its communication challenges. It's a very common problem.
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