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Which marketing strategy drives the highest-quality traffic?
From mailshots to influencers, all the basics and not-so-basics to boost your website traffic.
Move over VUCA: Global business leadership in times of Trump
Global business leaders must understand the challenges and opportunities of a world that is polarised, liquid, unilateral, tense and omni-relational.
Personalised marketing doesn’t have to be intrusive
From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.
AI is increasing demand for managers
A study of job postings suggests when it comes to data analysis, creativity and problem-solving, human judgment is a crucial complement to AI capabilities.
Are middle managers in or out?
IESE Profs. Anneloes Raes and Mireia Las Heras consider the pros and cons of non-hierarchical companies.
Building customer loyalty with a little help from AI
It’s been a hard few years for consumer loyalty. Firms’ ability to personalise their offers will be key to building it back.
What to expect from global economy in second half of 2024
IESE Profs. Javier Diaz Gimenez and Pedro Videla discuss different ways to tackle inflation and bring down public debt in a world fraught with geopolitical tensions.
Andes plane crash survivor shares his miraculous story
The famous story of how a rugby team beat the odds after their plane crashed in the Andes continues to inspire millions.
AI: we're about to see a revolution unlike anything before
They say it’s not the strongest of the species that survives but the one most adaptable to change.
10 world trends from The Economist’s Tom Standage
From artificial intelligence to the Middle East, 2024 promises changes and challenges.
The main threat to digital transformation
Locked into legacy technology and organisational hierarchies? 4 practices helped one large bank overcome inertia and embrace digital change.
How to destigmatise repulsive products
Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.
How to build brand appeal in consumers’ minds
Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.
Sunk costs and competitive advantage in the digital era
The capabilities a digital platform develops through strategy and commitment will determine its success or failure.
Prepare for a change in the financial cycle
The collapse of Silicon Valley Bank and Signature Bank raises fears that rising interest rates will destabilise the economy.
Paralysed by indecision?
Tactics from Peter Drucker, Luis Valls-Taberner and Warren Buffett can help you make better decisions.
Working remotely two to three days a week, the best option
Only 12% of workers say that they would like to work remotely all the time and a mere 4% would like to work in the office every day.
Is promoting agile, self-directed ways of working wise?
Give your workers autonomy. Everyone hates a micromanager. Empowered employees are more satisfied, committed and creative than those kept on a tight leash.
The digitisation of art
The pandemic seriously impacted in-person cultural events - museum-, concert-, theatre- and movie-going were decimated - but their consumption grew online. This accelerated a trend that had begun well before 2020.
Porsche: Half its cars all-electric or hybrid by 2025
"We must step out of our comfort zone," Porsche CEO Oliver Blume.
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