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Columbia Ideas at Work

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Postal Address: 156 W. 56th Street, Suite 1801, New York, NY 10019
Latest Features
01 FEBRUARY 2021

A furniture startup pivots to work-from-home setups

When office closures forced employees to work from home, Branch was ready with new and improved products.
05 MAY 2020

5 ways leaders can maintain trust during a crisis

Trust is a vital requirement in any leadership endeavour. But the coronavirus pandemic has raised the stakes to historic levels.
30 JULY 2018

Escaping the tyranny of the day-to-day

How to achieve focus in life and in business.
05 MARCH 2018

Just one click can reveal your most basic motivations

A single "like" on Facebook can reveal deep-seated aspects of an individual’s personality.
02 MAY 2017

"Failure sucks."

Most startups will fail at some point, but according to Steve Blank failure doesn't have to be permanent.
03 APRIL 2017

Strategy is an art of sacrifice

One crucial requirement of decisiveness is frequently overlooked: deciding what not to do.
05 DECEMBER 2016

Why strategy is everyone’s job

Strategy is often thought of as the exclusive preserve of top management, but organisational alignment is impossible without everyone’s participation.
06 NOVEMBER 2016

3 steps your company can take to set the stage for growth

Rather than simply complaining about macro-economic discontinuities, it’s time to redirect the strategic dialogue in our C-suites and boardrooms to bring growth back into its proper balance with risk.
05 JUNE 2016

6 things my dog taught me about Leadership

The most profound lessons can come from unexpected places. Willie Pietersen, professor of the practice of management, reflects on life with his black Lab, and what she taught him about how to lead.
01 MAY 2016

6 lessons for the modern strategist

Written nearly two centuries ago, Carl von Clausewitz’s classic guide to military strategy, "On War", remains essential reading for modern business strategists.


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