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04 OCTOBER 2021

Micro- and nano-influencers are driving ecommerce sales

Micro- and nano-influencers offer unfiltered insights into their lives, the products they use and how they make purchasing decisions – and their opinions matter to social media users.
30 AUGUST 2021

Closing a sale? The no. 1 rule to remember

Hint: It's all about audience inclination.
28 JULY 2021

Is in-housing the answer to creating a great CX?

Just like "new normal", "pivot" and "WFH" were part of the corporate lingo of 2020, "in-house" will likely soon be rolling off our tongues as big corporates opt to bring their marketing and advertising functions in-house.
06 JULY 2021

How online product reviews affect market share

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
06 JULY 2021

3 customer experience strategies you’re missing

Is there something that marketers are overlooking when it comes to creating a unique customer experience?
31 MAY 2021

The POPI Act and its impact on marketing a small business

The days of spamming people with unsolicited information will be well and truly over once the Popi Act takes effect.
03 MAY 2021

5 habits of highly effective advertisers

The most successful advertisers have a way of working that starts long before the ad is produced.
25 FEBRUARY 2021

How to design a hybrid sales strategy

The keys to a successful hybrid sales strategy.
25 FEBRUARY 2021

Digitalisation not a cure-all for CX shortcomings

How can financial services companies reconnect with their customers as the world remains in lockdown?
01 FEBRUARY 2021

5 opportunities for CMOs in a pandemic-impacted world

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.