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Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.
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Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.
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Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.
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These partnerships are a way for brands to promote their products or services in an authentic way.
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Creative teams and data teams should work together to make sure that the best idea has the best shot at succeeding.
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Understanding the psychology behind why influencer marketing works.
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The future of marketing is rapidly evolving, driven by digitisation, the proliferation of social media and changing consumer expectations.
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The changes will take place in ways we cannot imagine yet.
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Customers want to save money, while businesses want them to increase their spending.
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There can be no business-as-usual for marketing professionals in a world where stakeholder sustainability, wellness and value creation are the new markers for success.
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