Consumers are increasingly using chatbots and search engines powered by generative AI to find new products and services.

Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance.

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

Punishing loyal customers with bad service because you grew too big, and then getting upset when they choose someone else, is not just illogical, it’s obscene.

The platform offers brands useful sources that can enhance transparency.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Amazon Marketplace, an ecommerce platform owned and operated by Amazon, plans to launch in South Africa later this year, offering savvy brands an unprecedented ecommerce opportunity.

AI, sustainability and innovation will be key for marketers looking to grow their brands.

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.