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How to build a brand that (literally) connects
Direct-response advertising or brand awareness marketing? The answer should be both.
How AI agents are transforming marketing strategy
Wharton's Stefano Puntoni explains how AI agents are reshaping consumer decision-making and brand strategy.
Building an inside-out brand
The term "inside-out brand" is a term Nando’s uses frequently to describe itself.
How GenAI is changing the way consumers behave online
New research finds publishers and marketers need to adapt as traditional searches and traffic to small websites are substituted by LLM usage.
The real cost of dull: Why brands can’t afford mediocrity
Marketing must stop tolerating the tide of mediocrity because dullness is not just boring – it’s staggeringly expensive.
How major brands use AI in digital marketing
AI should not replace human ingenuity - it should enhance it.
Which marketing strategy drives the highest-quality traffic?
From mailshots to influencers, all the basics and not-so-basics to boost your website traffic.
Playing to win with gamified marketing
From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily lives.
AI is the inspiration for a new frontier in creativity
AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns.
The secret ingredients revealed by Kantar’s creative awards
The world’s most effective ads highlight four rising creative trends in the industry.
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