Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.

Leading an organisation’s digital transformation requires simultaneously tackling three questions.

For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.

The most common question we hear is, "Where do I start?" The answer is, "Where it makes the most sense from a customer’s point of view."

Seismic shifts in post-pandemic consumer behaviour, aggressive new privacy requirements and breakneck advancements in technology have left global marketing professionals more than a little off-kilter.

Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.

Mark Zuckerberg wants to lead consumers into the metaverse, but it’s unclear whether they will follow.

While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.

Signalling your bottom line reduces your counterparty’s ambitions.

Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.