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In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered.
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Before you roll out your shiny new AI strategy, consider this: Is it legal? Here are five ways to stay above board.
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Chef Alain Passard’s success came from imposing limits to reach new creative heights.
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If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote.
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From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.
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Ryan Reynolds knows a little about marketing. He was (and is) the face of Mint Mobile, the upstart wireless brand sold to T-Mobile in a deal valued at up to $1.35 billion.
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As a business owner, picture yourself on the other end of a customer interaction. What would you really want to happen?
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A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.
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Consumers are increasingly using chatbots and search engines powered by generative AI to find new products and services.
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Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance.
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