If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote.

From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.

Ryan Reynolds knows a little about marketing. He was (and is) the face of Mint Mobile, the upstart wireless brand sold to T-Mobile in a deal valued at up to $1.35 billion.

As a business owner, picture yourself on the other end of a customer interaction. What would you really want to happen?

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Consumers are increasingly using chatbots and search engines powered by generative AI to find new products and services.

Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance.

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

Punishing loyal customers with bad service because you grew too big, and then getting upset when they choose someone else, is not just illogical, it’s obscene.

The platform offers brands useful sources that can enhance transparency.