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Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.
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Leading an organisation’s digital transformation requires simultaneously tackling three questions.
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For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.
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The most common question we hear is, "Where do I start?" The answer is, "Where it makes the most sense from a customer’s point of view."
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Seismic shifts in post-pandemic consumer behaviour, aggressive new privacy requirements and breakneck advancements in technology have left global marketing professionals more than a little off-kilter.
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Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.
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Mark Zuckerberg wants to lead consumers into the metaverse, but it’s unclear whether they will follow.
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While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.
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Signalling your bottom line reduces your counterparty’s ambitions.
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Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.
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