AI is bringing back play. It’s enabling teams to experiment with wacky, joyful, surprising ideas and campaigns.

Creative teams and data teams should work together to make sure that the best idea has the best shot at succeeding.

New research by Ali Aouad and colleagues looks at how algorithms can enhance user experience in the customer journey.

People are not perfectly rational thinking machines – wherever we have a choice, we have bias.

Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.

Just like "new normal", "pivot" and "WFH" were part of the corporate lingo of 2020, "in-house" will likely soon be rolling off our tongues as big corporates opt to bring their marketing and advertising functions in-house.

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.

The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour.

Customer satisfaction continues to headline as the most important aspect in retaining customers and growing their loyalty.

Five key factors play an important role when clients evaluate the reputation of organisations, says reputation expert Dr Marietjie Theron-Wepener.