Mark Zuckerberg wants to lead consumers into the metaverse, but it’s unclear whether they will follow.

Considering how to extend your brand through events or even direct competition? Jeff Haden talked with Lexus V.P. Jeff Bracken about why and how Lexus entered the IMSA GTD class and won - on multiple levels.

With a sugar tax hovering over the heads of South Africans, healthier alternatives to traditional sodas are likely to start appearing on the shelves in greater abundance. One local brand is way ahead of the competition.

"There is a very small window of opportunity to grab someone's attention and connect with them," says newly appointed Draftfcb CEO Brett Morris.

PostNet started out as a consumer rent-a-mailbox service. Years later, the company realised providing small business services was the sweet spot.

The raft of negative publicity surrounding Safa doesn't help it win sponsorships. This week Safa admitted for the first time that Puma has complained bitterly and made known its unhappiness.

The potential for Internet sales is huge, but retailers are forgetting that old buying patterns die hard.

Social media is changing how people relate to brands. Jason Xenopoulos helps companies find new approaches, writes Lesley Stones.

A new IBM study reveals that the majority of the world’s top marketing executives recognise a critical and permanent shift occurring in the way they engage with their customers.

How many times have we heard that one medium will be replacing another – TV overtaking print, for example, or the Internet cancelling out the need for magazines. But what if these mediums do merge?