Marketing must stop tolerating the tide of mediocrity because dullness is not just boring – it’s staggeringly expensive.

AI should not replace human ingenuity - it should enhance it.

The world’s most effective ads highlight four rising creative trends in the industry.

Chef Alain Passard’s success came from imposing limits to reach new creative heights.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

There can be no business-as-usual for marketing professionals in a world where stakeholder sustainability, wellness and value creation are the new markers for success.

Customers are unhappy when their favourite retailers make it harder to earn rewards.