Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.

Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.

You can’t transform your customer experience unless you align the organisational culture - especially the day-to-day behaviours of employees - to reach a clear outcome.

"If small business doesn't succeed in South Africa, we're in a lot of trouble," Head of Brand & Communications at Yoco Matt Brownell told the second iStore/GIBS SME Series online forum.

Sustained growth, brand differentiation, and persuasive advertising are romantic fantasies. It’s time for marketers to set achievable goals.

Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships.

For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.

For years, sales people have been spending less and less time meeting with customers in person, and more and more time communicating with their customers remotely. This trend has, of course, accelerated in 2020.

We’re way past 'hit and hope, click and pray'-type marketing.

Customer satisfaction... seems pretty obvious what it is and why it matters, right?