For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.

For years, sales people have been spending less and less time meeting with customers in person, and more and more time communicating with their customers remotely. This trend has, of course, accelerated in 2020.

We’re way past 'hit and hope, click and pray'-type marketing.

Customer satisfaction... seems pretty obvious what it is and why it matters, right?

Business isn't a zero-sum game, but still: It's a competition your sales team needs to win.

These three marketing hacks will help you quickly focus and move your marketing efforts in the right direction.

You need to make sure your customer really understands and believes in the substance of what you are discussing.

This article is based on 'Rocket: Eight Lessons to Secure Infinite Growth', which tells the stories of 16 business leaders who created iconic brands.

How do we make it a great year? What challenges will present themselves? What are our most important priorities?

Imagine you purchase something in your local hardware store, where you have shopped for years. The product doesn't work well, and you bring it back to the store, planning to demand a full refund of your money.