In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered.

AI, sustainability and innovation will be key for marketers looking to grow their brands.

These partnerships are a way for brands to promote their products or services in an authentic way.

The future of marketing is rapidly evolving, driven by digitisation, the proliferation of social media and changing consumer expectations.

Customers want to save money, while businesses want them to increase their spending.

With an emphasis on building sustainable economies, many new marketing innovations today are about assets or resources that historically have been neglected or rejected as waste but are now being leveraged.

A new report shows that the entertainment and media market has put Covid behind it, and that data consumption has continued to grow rapidly world-wide.

Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.

Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.