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Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.
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Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.
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To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
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The days of spamming people with unsolicited information will be well and truly over once the Popi Act takes effect.
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Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
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Advertising spend is down across almost all sectors as a result of the Covid-19 lockdown, as companies redirect funds to keep their businesses afloat and help employees stuck without an income.
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Home delivery is the new normal for many – ensure a smile in the last mile.
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A new class of shopper - encompassing 70% of SA’s population - has little or no money because of the Covid-19 lockdown. Yet they make up the bulk of the labour force and are a category brands should pay careful attention to.
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In a very uncertain future there are certain things marketers can do to prepare for a post-lockdown world, and even some immediate opportunities that could help them navigate the unknown.
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Chief marketing officers should be asking questions around the effectiveness of their digital strategies.
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