Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.

Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.

The days of spamming people with unsolicited information will be well and truly over once the Popi Act takes effect.

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.

Advertising spend is down across almost all sectors as a result of the Covid-19 lockdown, as companies redirect funds to keep their businesses afloat and help employees stuck without an income.

Home delivery is the new normal for many – ensure a smile in the last mile.

A new class of shopper - encompassing 70% of SA’s population - has little or no money because of the Covid-19 lockdown. Yet they make up the bulk of the labour force and are a category brands should pay careful attention to.

In a very uncertain future there are certain things marketers can do to prepare for a post-lockdown world, and even some immediate opportunities that could help them navigate the unknown.

Chief marketing officers should be asking questions around the effectiveness of their digital strategies.