Understanding the psychology behind why influencer marketing works.

The changes will take place in ways we cannot imagine yet.

There is a subtle air of desperation in brand and marketing agencies as they try to grasp this new sphere, which is driven by artificial intelligence (AI) – a reality that is fast becoming the new mode of business.

The more automation we introduce into the customer service experience, the less likely you are to offer excellent customer service.

New survey offers advice on how to deal with inflation - and with looming recession.

While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.

Hint: It's all about audience inclination.

Is there something that marketers are overlooking when it comes to creating a unique customer experience?

The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.

Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.