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Understanding the psychology behind why influencer marketing works.
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The changes will take place in ways we cannot imagine yet.
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There is a subtle air of desperation in brand and marketing agencies as they try to grasp this new sphere, which is driven by artificial intelligence (AI) – a reality that is fast becoming the new mode of business.
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The more automation we introduce into the customer service experience, the less likely you are to offer excellent customer service.
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New survey offers advice on how to deal with inflation - and with looming recession.
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While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.
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Hint: It's all about audience inclination.
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Is there something that marketers are overlooking when it comes to creating a unique customer experience?
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The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.
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Few industries are being disrupted as rapidly as retail. Those left standing will be the ones that can embrace change and keep innovating.
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