Before you roll out your shiny new AI strategy, consider this: Is it legal? Here are five ways to stay above board.

If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not its footnote.

Ryan Reynolds knows a little about marketing. He was (and is) the face of Mint Mobile, the upstart wireless brand sold to T-Mobile in a deal valued at up to $1.35 billion.

As a business owner, picture yourself on the other end of a customer interaction. What would you really want to happen?

Punishing loyal customers with bad service because you grew too big, and then getting upset when they choose someone else, is not just illogical, it’s obscene.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Amazon Marketplace, an ecommerce platform owned and operated by Amazon, plans to launch in South Africa later this year, offering savvy brands an unprecedented ecommerce opportunity.

Understanding the psychology behind why influencer marketing works.

The changes will take place in ways we cannot imagine yet.

There is a subtle air of desperation in brand and marketing agencies as they try to grasp this new sphere, which is driven by artificial intelligence (AI) – a reality that is fast becoming the new mode of business.