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Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.
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Leading an organisation’s digital transformation requires simultaneously tackling three questions.
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Seismic shifts in post-pandemic consumer behaviour, aggressive new privacy requirements and breakneck advancements in technology have left global marketing professionals more than a little off-kilter.
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Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.
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Mark Zuckerberg wants to lead consumers into the metaverse, but it’s unclear whether they will follow.
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Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.
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The most successful advertisers have a way of working that starts long before the ad is produced.
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Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
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The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.
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The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.
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