Entrepreneurs can leverage "dirty creativity" to pitch unusual products that consumers may find objectionable.

Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.

Creative teams and data teams should work together to make sure that the best idea has the best shot at succeeding.

The future of marketing is rapidly evolving, driven by digitisation, the proliferation of social media and changing consumer expectations.

There can be no business-as-usual for marketing professionals in a world where stakeholder sustainability, wellness and value creation are the new markers for success.

Web 3.0 has the potential to transform the way businesses operate and interact with customers.

New survey offers advice on how to deal with inflation - and with looming recession.

With an emphasis on building sustainable economies, many new marketing innovations today are about assets or resources that historically have been neglected or rejected as waste but are now being leveraged.

"If small business doesn't succeed in South Africa, we're in a lot of trouble," Head of Brand & Communications at Yoco Matt Brownell told the second iStore/GIBS SME Series online forum.

People are not perfectly rational thinking machines – wherever we have a choice, we have bias.