Kantar reveals how to get the most brand impact when running campaigns across multiple media channels.

Leading an organisation’s digital transformation requires simultaneously tackling three questions.

Seismic shifts in post-pandemic consumer behaviour, aggressive new privacy requirements and breakneck advancements in technology have left global marketing professionals more than a little off-kilter.

Brands need to find new ways to sell in an era when retailers can use many channels, ideas and concepts to advertise products.

Mark Zuckerberg wants to lead consumers into the metaverse, but it’s unclear whether they will follow.

Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.

The most successful advertisers have a way of working that starts long before the ad is produced.

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.

The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking.

The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.