For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.

How to craft social media posts that drive both clicks and profits.

Imagine a day in the future when the only ads they saw were for products they were interested in buying.

Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs.

A single "like" on Facebook can reveal deep-seated aspects of an individual’s personality.

For all its benefits, direct marketing in its traditional forms is unsustainable for a modern digital audience. So how can using big data make direct marketing really work today?

C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.

The moment of inflection has arrived – Kleiner Perkins announced that based on their analysis, advertisers are spending more on Internet ads than they are on television advertising.

A content marketing strategy can succeed only if it is original, sincere and believable. Simply copying the recipes of benchmark case studies won’t convince consumers.