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For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.
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When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
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How to craft social media posts that drive both clicks and profits.
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Imagine a day in the future when the only ads they saw were for products they were interested in buying.
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Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs.
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A single "like" on Facebook can reveal deep-seated aspects of an individual’s personality.
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For all its benefits, direct marketing in its traditional forms is unsustainable for a modern digital audience. So how can using big data make direct marketing really work today?
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C-level executives lack a clear typology of the digital data that can help marketing strategists unlock value.
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The moment of inflection has arrived – Kleiner Perkins announced that based on their analysis, advertisers are spending more on Internet ads than they are on television advertising.
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A content marketing strategy can succeed only if it is original, sincere and believable. Simply copying the recipes of benchmark case studies won’t convince consumers.
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