Before you roll out your shiny new AI strategy, consider this: Is it legal? Here are five ways to stay above board.

From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.

The platform offers brands useful sources that can enhance transparency.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

These partnerships are a way for brands to promote their products or services in an authentic way.

Understanding the psychology behind why influencer marketing works.

The changes will take place in ways we cannot imagine yet.