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Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.
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These partnerships are a way for brands to promote their products or services in an authentic way.
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Understanding the psychology behind why influencer marketing works.
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The changes will take place in ways we cannot imagine yet.
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There is a subtle air of desperation in brand and marketing agencies as they try to grasp this new sphere, which is driven by artificial intelligence (AI) – a reality that is fast becoming the new mode of business.
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A new report shows that the entertainment and media market has put Covid behind it, and that data consumption has continued to grow rapidly world-wide.
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For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.
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When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
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How to craft social media posts that drive both clicks and profits.
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Imagine a day in the future when the only ads they saw were for products they were interested in buying.
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