Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

These partnerships are a way for brands to promote their products or services in an authentic way.

Understanding the psychology behind why influencer marketing works.

The changes will take place in ways we cannot imagine yet.

There is a subtle air of desperation in brand and marketing agencies as they try to grasp this new sphere, which is driven by artificial intelligence (AI) – a reality that is fast becoming the new mode of business.

A new report shows that the entertainment and media market has put Covid behind it, and that data consumption has continued to grow rapidly world-wide.

For CMOs and their digital marketing organisations, the changes of the past 18 months have come fast, and their full impact has yet to be felt.

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.

How to craft social media posts that drive both clicks and profits.

Imagine a day in the future when the only ads they saw were for products they were interested in buying.