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The most common question we hear is, "Where do I start?" The answer is, "Where it makes the most sense from a customer’s point of view."
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While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.
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Just like "new normal", "pivot" and "WFH" were part of the corporate lingo of 2020, "in-house" will likely soon be rolling off our tongues as big corporates opt to bring their marketing and advertising functions in-house.
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To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
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Is there something that marketers are overlooking when it comes to creating a unique customer experience?
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The days of spamming people with unsolicited information will be well and truly over once the Popi Act takes effect.
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How can financial services companies reconnect with their customers as the world remains in lockdown?
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In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown.
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Home delivery is the new normal for many – ensure a smile in the last mile.
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We could be entering the next step in the evolution of customer experience as a discipline, led by advances in technology.
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