Leader.co.za - Management, Training and Career Advice for Business Leaders







CAPE TOWN: 04 OCTOBER 2021
Wine Marketing Online
This course will teach the fundamentals of wine marketing with a strong focus on innovation.

Delegates will learn wine marketing principles based on practical real-world examples taught by lecturers and industry leaders from around the world, develop sustainable solutions to marketing problems and craft a successful marketing plan. This online course is aimed at early to mid-career wine marketers and professionals globally looking to solve tactical marketing decisions and become strategic thinkers.

CURRICULUM

Module 1: Introduction to wine marketing.
Adaptable understanding of marketing vernacular and concepts and their application to the wine business realm.

Module 2: Tactical marketing.
Adaptable understanding, analyses and apply tactical segmentation, targeting, positioning and marketing mix.

Module 3: Value chain management and wine business models.
Adaptable understanding, analyses and design of the marketing aspects of a business model canvas, value chain profile, demand models and basic financial instruments.

Module 4: Basics of social and strategic wine marketing.
Develop strategic marketing thinking skills and plans, as well as incorporating social and ethical thinking in your marketing decision-making to address social justice and societal relevance.
For further information, visit: UCT GSB ExecEd
Course Details


Apply By:
20 September 2021
Start Date:
04 October 2021
Schedule:
4 October - 6 December 2021
Venue:
Location:
Cape Town, South Africa
Calendar:
Costs:
R13 500
Apply:
Contact us using the details below.
Enquiries:
Contact: Exec Ed Department
Tel: 0860 UCT GSB
Fax:
E-mail: Send me an e-mail

Training Provider


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